... and I thought they nailed it last time they shot a lookbook.
I saw a sneak peek on Instagram early this morning, and all through work I was looking forward to seeing the whole For Love and Lemons summer 2012 shoot and sharing it with you.
So vibrant, beautiful, saturated, menacing, rich... all at once. Which makes sense, seeing as though the collection (and the shoot) was inspired by Frida Kahlo, the original proponent of vibrant Mexican colour, art, surrealism, beauty, passion and individuality.
And being an artist, I always love seeing something raw and painterly mixed in with great photography.
Viva La Vida.
Photography: Zoey Grossman
Model: Valeria Efanova @IMG
Styling: Ashley Glorioso
Graphics: Gillian Mahin